Phones are highly reflective, they go to sleep and they are expensive if they break. They are not made for the workout environment. All that aside - every athlete we talked to said they found calls and texts distracting - something coaches and PTs stressed, adding that they didn’t like personal notifications popping up in front of their clients. Timebirds™ allows you to remain 100% focused on your training. Plus there’s the emotional connection to those LEDs that so many of us love so much! 321 beep 🏋️